The Brief. Magazine of the British Chamber of Commerce Thailand.

Ian Claffey, Oxonodn Coaching, is providing Executive Coaching Professionals to both Local and International Companies within the region.

Ian Claffey has recently expanded his Coaching operation to include countries in South East Asia. He is a qualified and accredited Executive Coach whose experience has been developed across major UK organisations and in Private Practice in London’s Harley Street.

He is trained in Cognitive Behavioural approaches and NLP, is a certified user of Myers-Briggs (MBTi) Psychometric instrument’ and has a Masters in Psychoanalysis. Along with his new challenge in Asia, Ian has also accepted the role of developing the ‘Association for Coaching – South East Asia’. The Association is an independent non-profit organisation, which aims to promote best practice, raise awareness and standards across the Coaching Industry, as well as providing value-added benefits to its members -whether they are professional Coaches or organisations involved in Coaching.

“I joined the Association for Coaching because I recognised there was a need for a Coaching body which would accredit quality trained Coaches – Consultants with energy, enthusiasm, strong ethics and a professional understanding of the need for client confidentiality”.

Since its launch in 2002 the (AC) has been greeted with unparalleled success and has seen rapid growth with membership now exceeding 1000 in the UK alone.

The Association: –

  • Has created a code of ethics and practices together with a complaints procedure
  • Put in place an accreditation programme for Coaches which gives the end user to opportunity to check Coaching membership levels
  • Produced on-line information to assist in areas such as how to choose a Coach
  • Is expanding across Europe, the Middle East and now South East Asia

What difference can Coaching make?

Executive and Performance Coaching is increasingly being recognised by executives as the way of getting an impartial sounding board and honest feedback in often challenging situations. Coaching is also important in developing interpersonal skills leading to better outcomes, both for the organisation and on a personal level. A Coach can assist with developing the individual’s strengths and miminising their weaknesses by identifying ‘blind spots’ and behaviour patterns.

Setting objectives or ‘goal setting’ might best describe what takes place in a coaching session. Agreed goals are put in place which are to be accomplished by individuals, departments or organisations. Areas coaching may cover include the development of people or communication skills, cross-cultural, assertiveness training, team building and work/life balance issues.